I probably need to start A/B testing these email subjects to get more engagement. Alternate titles for this August edition of my newsletter include:

“Stumbling Into Athleisure”
“10 Things You Don’t Want to Know About The Gowanus Canal”
“A Hot One”

If even one of those resonated with you, please do read on.

August was a hodgepodge of small wins and adventures that added up to a nice month.

It all started with a long morning walk through Brooklyn. The toxic canal that runs through my backyard was looking especially gorgeous, sporting a slippery petro-sheen.

Next, I popped out of the subway at Broadway-Lafayette to find the brand I’ve been woking on for three years plastered on every conceivable surface. Luckily I spent 30 minutes kerning the space between the letter “o” and “t” in the word “Notion” back in 2019.

Speaking of work… Notion opened a big new office in SoHo, complete with a rooftop garden where Taylor Swift has performed on occasion. It’s fun having a new space and new people to meet.

My relationship with my freezer started to reach a boiling point in mid-August. I was upset because the freezer is minuscule yet has the audacity to label itself a “Huge Freezer”.

When it was clear things weren’t going to work out, my landlord kindly ordered a replacement. Unfortunately the new fridge was 1 inch too wide to fit up the stairs. I enjoyed 10 minutes of hope as I watched my new appliance get unloaded and reloaded from my bedroom window. They found one that’ll fit, but it’s trapped in China for a few more months.

Toward the end of the month the founders of the yoga studio where I did teacher training got indicted for tax fraud and ended up in a TMZ article. I can now officially say I’ve been in a cult. Read about it in TMZ or Vice. Happy to corroborate anything questionable.

I met someone who is running a makeshift yoga studio from their loft space. I’ve been going to classes on Sunday mornings. Last Sunday some people went straight from class to a daytime dance party in my neighborhood. I was worried we’d feel out of place wearing gym clothes and carrying yoga mats, but we actually fit right in. Everyone was wearing those baggy Patagonia shorts. 2022 fashion is chaotic and feels like a protest of everything that came before it. Apparently the kids are calling it “gorpcore”.

Whatever happens in September remember to keep calm and vape. Or just drink a kombucha and load up on healthy probiotics. Probably that.

Cory Etzkorn

Tiny Fridge, Huge Freezer